Shopping around when it comes to buying travel appears to be the rule of thumb according to a joint Amadeus – PhoCusWright report entitled “Empowering inspiration: the future of travel search”.
Apparently consumers feel like they are making a hasty, potentially regrettable purchase if they don’t shop around. The study looks at how consumers make holiday and travel decisions today and in the future, highlighting that the biggest issue in travel planning remains information overload.
The practice of yield management by travel suppliers has further created “substantial anxiety” about when consumers should book.
Interestingly, many consumers, in fact most in emerging markets, don’t actually have a specific destination in mind when they start their trip planning process. The study says because of this, there’s definitely a need for better roll-ups and condensed snapshots of information such as seasonal temperature/precipitation and price ranges.
Download and read the study here. It’s 45 pages of research but well worth the read…And what’s more it’s free. Thank you Amadeus!
Another interesting article about the role travel agents play in helping consumers cut the clutter features this week in the trade press…
This time it’s an Australian retail agency group’s managing director saying consultants must continue to adapt and change the way they interact with their clients if they are to keep up with the “fast changing nature of the travel industry”.
We are repeatedly told that consumers are suffering from an information overload as a result of researching travel online, highlighting the ongoing importance of the role consultants can play in filtering through the masses of content and navigating consumers through it. Consumers, says the article, are becoming “confused” as to what they really want.
Attention to detail, concludes the article, is perhaps even more important now than it has ever been given how many consumers tend to research their destination or activity first and these people are extremely knowledgeable about the ‘big picture’.
What do you think? Are they on the money?
This is just a heads up….
Africa Day is on Friday 25th of May 2012 which means a public holiday in some countries. Angola and Nigeria have informed us that their Embassy’s will be closed and no documents processed.
Keep it in mind and tell your clients
Sound advice at a challenging time in our industry and no more opportune a time to share it than at this year’s ASATA conference in Mauritius.
Get ready for one of the UK’s leading speakers on the subject of change, workplace relationships and motivation. Paul McGee promises a practical, relevant message that can make an immediate impact on people’s professional and personal lives modeled around his book entitled SUMO (Shut Up, Move On).
Dealing with change, building better relationships, developing a resilient attitude to life, maintaining morale and motivation, dealing with stress, inspiring confidence and releasing potential are just some of the positive results at the heart of SUMO.
McGee will take us through the six principles of SUMO:
1. Changing your t-shirt: Taking responsibility for where you find yourself in life.
2. Develop fruity thinking: The impact and importance of attitude and mindset.
3. Hippo time is OK: Managing your emotions and developing resilience under pressure.
4. Remember the beach ball: Building better relationships with customers and colleagues.
5. Learn Latin: How to overcome procrastination and take positive action.
6. Ditch Doris Day: Forget ‘whatever will be will be’ and take action to create what you want.
You’re probably thinking: ‘Not another motivational speaker’, but Paul comes highly recommended as a catalyst to helping you change the way you think, work and live; taking powerful and positive action in a challenging environment.
If you’re interested in reading more about him, click here
Interestingly, the act of “pp’ing” on behalf of your clients seems to be common practice, but is not always appropriate.
The definition from Wikipedia is clear; Procuration (Lat. procurare, to take care of) is the action of taking care of, hence management, stewardship, agency. The word is applied to the authority or power delegated to a procurator, or agent, as well as to the exercise of such authority expressed frequently by procuration (pro persona), or shortly per pro., or simply p.p.
Essentially, it is a Latin phrase meaning that you are signing the letter on somebody else’s behalf.
In legal terms, this may be disputed as to the level of authority it holds and certainly no where does it state that you can sign credit card charge forms or confirmation of booking forms on behalf of your client.
I am led to believe that consultants ‘have been known’ to send through booking forms to tour operators confirming the necessary details of their clients booking, but “p.p.’ing” them on their clients behalf. This is not appropriate and poses a risk to both yourself and the tour operator.
Remember nothing replaces an original signature better than the original signature.