Monthly Archives: February 2013

Meet ASATA’s open door CEO!

Strategic, committed and approachable, ASATA’s new Chief Executive Officer Otto de Vries has his sights firmly set on developing and maintaining the highest level of expertise and professionalism within the industry.

Otto joined the organisation as of 1 January 2013 bringing with him 25 years experience in the travel industry, 17 of these in senior management roles.

A strategic thinker, with experience in managing businesses, start ups, business transformation and projects, Otto’s vision for ASATA is to champion the organisation’s Members as the consumer’s channel of choice when buying travel products and services.

Key to this, he says, is his willingness to listen and take on board the views and opinions of others in an effort find the best possible working solutions to our industry needs.

Otto is known for his strong commercial acumen, having acquired valuable management experience both locally and abroad. While his experience spans from operations and sales and marketing to contract management and product development, Otto’s strengths undoubtedly lie in his people leadership, strategic planning and implementation and change management skills.

Over the next few months Otto will focus on familiarising himself with ASATA’s operations, getting to know the committees and Members throughout the country. Members are thus encouraged to attend regional meetings to meet Otto, hear his vision for ASATA and share their particular views and issues with him.