ASATA board to ‘future plan’ and ‘future proof’ changing travel industry


The newly appointed ASATA board takes its reins at a time when the association’s position has been strengthened and elevated, says Vanya Lessing, Sure Travel CEO and re-appointed ASATA president.

“The value of ASATA’s strategic role cannot be underestimated. Our role as a board is to provide a strategic framework for governance in the travel sector and this is through the implementation of 15 key projects which the board, together with the ASATA CEO and his team, have been driving over the past year,” says Vanya.

“This re-elected board will have a clear mandate to future plan and future proof the changing industry. As ASATA, we need to ensure the association is at the forefront of this change. This industry is ripe for disruption, we need to be the agent of that change and it is imperative that we inform the customer of the future of the value that we bring.”

Joining Vanya on the ASATA board are the re-elected Johanna Mukoki, Travel With Flair MD and Founder as Vice President, and James Sedgwick of Sure Travel, Fish Hoek as Treasurer.

Additional board members include:

  • Bronwyn Philipps, HRG Rennies Travel
  • Claude Vankeirsbilck, Tourvest Travel Services
  • Johann Strydom, World Leisure Holidays
  • Lance Smith, Avis Rent A Car

ASATA CEO Otto de Vries says the continuity of and support from the re-elected board will ensure that the association’s strategic mandates to further ensure compliance, consensus and confidence within the industry will be realised. “It is through the support of our dedicated ASATA board, that we have been successful in our efforts to champion ASATA members as the consumer channel of choice over the past year.

“We are working steadfastly to support our members in industry, government and media forums as they evolve to meet the changing needs of the 21st century traveller and to grow the stature and credibility of the association among all stakeholders,” concludes De Vries.